We started the BOS Project back in March when we saw a need for Boston apparel of a higher design standard. The internet is inundated with terribly kerned fonts and corrosive vector art, all trying to harbor a Boston aesthetic and coming off worse than Julianne Moore's accent on 30 Rock.
We believe Boston deserves better than that. We should be as proud of our apparel as we are of this city. Beautiful apparel with a little bit of street, sport and a dash of design snob. We are going to raise the bar, come help us lift it. - Robert McElaney